Help up and coming rappers/music artists by funding them with concerts, studio sessions and features with famous artists.

Help established rappers expand their creative works and help them release their albums, songs and live concerts as NFT's. (A great example would be DJ Don Diablo who released a live concert as an NFT that sold for $1.2m)

Build an NFT Marketplace for rappers and music artists to release their works as NFT's rather than mp3's.

With artists such as Soulja Boy, Logic and Nas (and many more) being interested in the cryptocurrency space, once this gains traction, they'll love this idea and will be willing to promote.

Just think about it from the perspective of an up and coming artist. A cryptocurrency project reaches out to you and offers to pay for whatever you need in exchange for a shoutout. The music industry growing and the cryptocurrency community expanding.